Strategy

Swiss Life has almost 160 years of experience affording people financial security. Thanks to a clear strategy and consistent implementation of planning, Swiss Life can offer its customers a long-term, solid, attractive value proposition.

The Swiss Life Group is one of Europe’s leading comprehensive life and pensions and financial solutions providers. Customers are the centrepiece of its corporate strategy: Swiss Life helps its customers lead a longer self-determined life with confidence. Its business is based on a clear strategy, strong corporate values and a powerful brand.

Swiss Life reports regularly on its strategic priorities and associated financial objectives. In November 2015 Swiss Life presented its Group-wide programme “Swiss Life 2018”.

The Group-wide programme is based on the “Swiss Life 2015” and Milestone programmes, both now successfully concluded, which sustainably reinforced Swiss Life’s competitive position despite a difficult environment. Alongside profitability, margin management and cost efficiency, disciplined asset and liability management remain central to Swiss Life’s market success. Swiss Life’s long investment duration and robust direct investment income enable it to withstand the current low interest rate environment and protect its interest margin. The investment strategy is structured so that consistent asset and liability management ensures the interest rate margin is protected for decades. The company can thus meet its customer guarantees, even if the low interest rate environment endures over the long term.

”Swiss Life 2018” – strategic thrusts

To promote quality of earnings and earnings growth, Swiss Life is focusing on four profit sources: The savings result, the risk result, the fee and commission result and the cost result. Swiss Life will increase the resilience of its business model by continuing the expansion of its fee and commission business, which is comparatively capital-light.

Swiss Life will continue in future consistently focusing all business processes on customers. In addition, over the next three years, Swiss Life will increase investment by well over CHF 100 million to further the development of the business model, and thus lay the foundations of the Group’s future success. The investments are to be primarily in digitalisation, quality of advice and organic growth initiatives.

The financial objectives of the “Swiss Life 2018” Group-wide programme are as follows:

  • We aim to increase the fee and commission result from CHF 269 million in 2014 to CHF 400– 450 million;
  • Our target for the risk result is CHF 350–400 million;
  • Cumulatively over the next three years, we are aiming at new business worth over CHF 750 million;
  • To free up resources for investment, we will make additional cost savings of CHF 100 million in 2018. Operating costs (excluding Asset Managers) are thus to remain stable over the next three years;
  • Also cumulatively over the next strategic phase, our objective is to remit at least CHF 1.5 billion in cash to Swiss Life Holding;
  • Our payout ratio, meanwhile, will be in the 30–50% range;
  • We continue to expect an adjusted return on equity of 8–10%.

As part of its reporting on annual and semi-annual results, Swiss Life regularly provides detailed information on the current status of its strategic implementation and the progress of its objectives achievement.

My Annual Report

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